Internet furniture retailer Wayfair is the latest company to go from clicks to bricks.
Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this year. That’s after it tested a few pop-up shops, including one at Westfield Garden State Plaza in Paramus, New Jersey, during this past holiday season.
Now, Wayfair CEO and co-founder Niraj Shah said a permanent location will allow the company to bring its website to life, and hopefully win more customers over with “knowledgeable support and expertise of our in-store design team” that can’t be matched online.
Read more about Wayfair’s move from clicks to bricks on the CNBC website HERE