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July 10, 2020

Wayfair is opening up its first store ever, the latest internet retailer to grow offline

Internet furniture retailer Wayfair is the latest company to go from clicks to bricks.

Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this year. That’s after it tested a few pop-up shops, including one at Westfield Garden State Plaza in Paramus, New Jersey, during this past holiday season.

Now, Wayfair CEO and co-founder Niraj Shah said a permanent location will allow the company to bring its website to life, and hopefully win more customers over with “knowledgeable support and expertise of our in-store design team” that can’t be matched online.

Read more about Wayfair’s move from clicks to bricks on the CNBC website HERE

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