61 °F New Orleans, US
January 17, 2020

AWDC and Ali Baba’s “Shape of Antwerp” project gathers speed

The Antwerp World Diamond Centre (AWDC) and the Alibaba Group are selling Antwerp-sourced diamonds  in an online flagship store called “Shape of Antwerp” Tmall.

As the world’s second-largest market for polished diamonds, China is generating tremendous opportunities for the diamond consumer market as a whole.  T-Mall, Alibaba’s B2C marketplace, reportedly is the largest B2C platform in China with over 500 million registered customers, its success, the AWDC reported, is “driven by a strong brand integrity and a ‘Flagship Store’ approach.”

The AWDC said that currently, the Shape of Antwerp online store is fully functional and the daily traffic to the store is increasing dramatically, thanks to the co-marketing activities partnered with Alibaba.

Read more about the AWDC and Ali Baba’s “Shape of Antwerp” project on the IDEX website HERE

Related articles

Pantone Color of the Day

The Pantone color of the day for July 17th is Iris. Born today? Then you are Interesting, Private & Provocative! Adorn yourself with jewelry that celebrates the quiet hue of Rose de France Amethyst, and you’ll draw peace, stability and inner joy from its calming energy today!

Gemstone of the Day

Did you know? All red gemstones used to be referred to as “Ruby” & it wasn’t until 1783 that Spinel was differentiated from rubies. Within the British Crown Jewels collection the “Black Prince’s Ruby” and the “Timur Ruby,” originally identified as Rubies, were found to be Spinel.