Bucking the trend of online-buying, Diamonds on the Rock at 5640 La Jolla Blvd., stands solidly in place as a bastion of personalized service and customer care. Owner Debra Levine makes sure of that.
“Because diamonds are so unique,” she explained. “They’re not something you can just ‘order up.’ If you’re buying a diamond, you want quality and service, and someone to help you with knowledgeable recommendations and tips on style and wear-ability — which are totally different. You can have something that looks really great, but the wear-ability is just not practical. Also, when you buy online, you don’t have the owner to look you in the face after you tell them all the stones fell out because of this or that … you’re missing the personal touch, which is what I like to provide.”
Diamonds on the Rock opened in 2015 with quality diamond rings, jewelry, wholesale diamonds, estate jewelry, vintage jewelry and customized pieces. The store also handles repairs and appraisals.
Read more about Diamonds on the Rocks in La Jolla online HERE